Simply put, I love to shop and I shop quite often. I have learned never to pay retail. Most of my pleasure from shopping comes from my ability to save money. Many women who shop may have a limited budget, so there's a need to count the cost of anything we purchase. For me a good rule of thumb is to spend the most money on the clothes I wear the most. In selecting womens lingerie, I try to buy quality first. I have lingerie that I have had for years. The old nightgowns and robes are the most comfortable.